s.Oliver RED LABEL Women
s.Oliver Shoes kicks off Autumn/Winter 2019 with an homage to diversity. Tailored precisely to the wearer, the new collection combines high-contrast and casual models for an individual lifestyle. Fashionable 90s elements like ugly sneakers, animal prints and the logomania theme create great contrasts with classic Chelseas and robust mountain climber looks. Once again this season, the SO HYB collection brings feet sporty shoe models in a streetstyle look.
SO HYB: The Pulse of the City
Street style is still booming on the big catwalks of the fashion capitals. With the SO HYB collection, s.Oliver brings together ugly sneakers, material mixes, striking yet soft colours and chunky soles, paired with metallic or neon details.
With a combination of selected retro elements and modern trends, the s.Oliver Shoes 2019 collection celebrates a fashionable Nineties revival. Alongside sneakers with rugged soles and rainbow colours, animal prints like snake and leopard are real highlights, both all over and mixed with subtle colours. Striking printed logos complete the theme.
Be it in the office or at a party after work, comfortable pumps, block-heeled ankle boots and elegant low shoes bring subtle elegance to the feet. Matte and gloss contrasts and creative material combinations combine with decorations like ruffled shafts, glen check and studs. In winter, overknee and hiking boots provide the right protection for any weather. Striking fur inserts and high-contrast lacing make the models a must-have for long walks in the snow.
The mix makes the difference: Autumn/Winter is all about the right material combinations. Be it felt, patent, velour, brushed surfaces, animal print, fake fur or neon – anything goes. Selected decorations like studs, buckles and metallics give the models the finishing touch. Pointed, round and square shoe shapes are all equally represented, although the emphasis in all shoe models is on a totally modern design vocabulary.
Eternal favourites white and black are found on sporty sneakers and in plaid patterns on pumps and ankle boots. Alongside the classics, the colour range extends from red and brown to navy and metallics – often as colour blocks.
s.Oliver RED LABEL Men
Shoes for a unique way of life – under this motto, the new s.Oliver Shoes collection focuses on designs that impress with a mix of comfort and a modern look. A successful mix of sporty sneakers, classic leather shoes and robust boots ensures a perfect work-life balance for the feet. As well as the SO FLEX and SO HYB collection ranges, this season s.Oliver also impresses with its new SO MOTION product line, which equips comfortable slip-ons and lace-ups with removable foam soles.
With the SO FLEX product line, s.Oliver combines classic leather shoes with flexible soles under the motto “flexibility redefined”. The excellent sales figures have inspired s.Oliver to expand the collection. A large selection of Chelseas, elegant lace-ups and monks are now fashionable and comfortable companions for their wearers on long days at the office.
The SO HYB collection has a more urban feel. Low and mid-cut sneakers promise optimum comfort for every occasion. In doing so, sporty soles fuse with classic uppers, creating a modern look within the concept “The Pulse of the City”.
Good things always come in threes: The new SO MOTION technology provides ultimate comfort. Thanks to the removable insole equipped with special memory foam, men will feel like they’re walking on air in their casual leather slip-ons and lace-ups. Optimum air padding and a massage function mean an end to tired feet, even after a long day.
Nature fans will also find their ideal shoes. Sneakers with robust hiking uppers and sporty outsoles dominate the new collection. Decorations like eyelets, hooks and eyes deliver the typical outdoor character. Inspired by the oversized shapes seen in clothing at the moment, the shoes add some fashionable volume to the feet. Casual lace-up boots with a clean upper and a striking profiled sole are ideal for withstanding even the worst winter weather and complete the selection for rugged types.
The most important factors in the choice of materials are “clean” and “soft”. That is why the collection includes soft nubuck leather and finest nappa leather, especially in the SO FLEX and SO MOTION lines. To highlight the characteristics of the hiking styles, the boots are made from robust leather. Colourful seams and laces provide the perfect street style. The s.Oliver branding has been updated, making a statement with a contemporary design.
When it comes to colours, basics like black and brown remain strong, especially in classic shoes. Sneakers, too, are kept in wintery natural shades, combined with strong accent colours like red, white and ice blue. High-contract patterns add extra dynamics to the sporty models.
s.Oliver RED LABEL Junior
Into the great outdoors – for play, exploration and adventure! Mountain climber elements, fake fur, tweed, cord – and good old sportiness – are the key themes of the Autumn/Winter season 2019 in children’s shoes from s.Oliver. The collection’s boots and sporty sneakers are ideal for cold temperatures and for wild games at the playground. Strong, striking soles are ideal for any path, be it town or country. In child-friendly styles, ugly sneakers are making an entrance in these little trendsetters’ shoe racks – the proven product lines SO HYB and SO ICE are included for the first time.
Under the motto “The Pulse of the City”, the SO HYB range is also available for children. The sporty low and high-top sneakers with high-contrast (neon) laces, practical Velcro and interesting material mixes create the tuning needed for cool street style.
Beat the elements! The designs in the SO ICE product range, such as lined snowboots, keep little toes warm even on the longest toboggan tours. Sporty boots with cosy fake fur are ideal for extended tours of discovery in the great outdoors. The items are available with integrated TEX membrane between the upper material and the lining, making the shoe breathable, water-repellent and cold-resistant – an essential functional shoe for the wind and weather.
The hiking trend is put into practice with fake fur inserts for the girls and rugged, vintage-look boots in smooth or velour leather for the boys. The profiled soles, metal eyelets, soft teddy cuffs and tweed inserts are perfect for little alpinists who also want to remain true to their urban look.
For girls, there cannot be enough glitter and sparkle this Autumn/Winter – be it sequin appliqués, frames or entire uppers made from glittery material. It all gives rustic lace-up boots, classic Chelseas and mid-top Velcro sneakers a playful touch that gets girls’ hearts beating a little faster. For cool girls there are rugged patent leather lace-up boots with profiled soles or engineer-style Chelsea boots with all-over leopard print – perfect teamed with a pleated skirt and skater hoodie.
The boys are making a real statement with neon accents. The striking pop-ups not only frame the sneakers perfectly – their brightness also adds a safety bonus. High-top sneakers made from mesh materials with rubber prints provide a necessary casual touch. Those who want to remain undiscovered on their adventures in the great outdoors can pick sneakers in camouflage print. A real alternative to this is classic Chelsea boots, reinvented with a white sneaker sole.
Round shapes and sporty urban soles make them comfortable to wear. The varied yet practical fastenings, from laces to Velcro to simple slip-ons, guarantee that kids can easily put on and take off the shoes themselves. When it comes to colours, earthy tones, blue, black and grey dominate. They are joined by pink, fuchsia, purple and burgundy for the girls and khaki for the boys.