s.Oliver RED LABEL Women
It’s all about the details – the general athleisure trend gets a successful update with lovingly designed highlights. Neon colours literally send out signals and animal prints send us on safari. From colourful flip flops, sporty slip-ons and wedges in a natural look to chunky sneakers and hip trekking sandals, everything is ready to be prepared for the trends of 2020.
SO HYB: The Pulse of the City
Dynamic-modern and true to the motto “The Pulse of the City”, the SO HYB line convinces with chunky bottoms, metallic inserts, neon accents and as all-over and mesh optics. The love of detail is also reflected in the original laces: They come patterned, perforated or coloured. The sneakers provide a cool city look like in one of the fashion metropolises New York, Paris and London.
Comfort is important and so sneakers are becoming more and more comfortable with the use of new technical materials. Slip-ons made of sock constructions and equipped with SOFT FOAM give the wearer the feeling of slippers, instead of trendy sneakers – that's how comfortable they are. Practical rubber laces in striking colours make annoying lace tying unnecessary.
Who would have thought it? The image-afflicted nature lover sandals turn into a fashion highlight and climb the fashion heights. The trekking sandal has become socially acceptable! With their bright white chunky sole and the uppers with neon accents, metallic inserts, pyramid studs and the practical Velcro closures, they are no longer reminiscent of the functional footwear of hikers.
The deep footbed sandals emerge in the bright sunshine. The metallic upper materials with animal embossing bring comfortable glamour to everyday life. Strappy sandals should not be missing, of course. The delicate toe post shoes with shimmering surfaces are perfect for feminine dresses with oriental foulard prints. Flip-flops are worn for that beach feeling.
With their posts made of soft, printed jersey in flower and glitter look, they are very comfortable. If you do not want to forego high heels even in the heat, the flip-flops with a small wedge heel in a typical marine look are a real alternative.
The great current theme “nature” is also found in shoe fashion again. Wedges made of slightly lustrous raffia and soft suede in natural shades or slip-ons and lace-ups with a braided raffia insert in the rubber sole make you want to enjoy romantic camp fires and walks in nature. The flip-flops with soft cork sole also join in with this topic.
For the café or sun downer, (patent leather) slingback pumps or sandals with block heels can be styled with culottes and loose tops. Classic pumps with pointed toes surprise with exotic snake prints and ultra-flexible ballerinas with soft, perforated leather become all-time favourites.
Soft upper materials such as kid suede and, especially for sneakers, light fly-knit textiles are very popular. In addition, denim and washed canvas bring summery casualness. Targeted colour accents, decorative stitching and eye-catching bead and rivet details on shoe shapes, from moderate point to round or square, speak a modern design language. Brilliant logo inserts on the sole or colour blocking on the heel ensure the right fashion appeal.
Less is known to be more – white sneakers with subtle accents are the must-have in summer. In addition to delicate pastel shades, nature-inspired colours play an important role in this collection. Fiery Red, rusty Brown and bright Orange paired with a few splashes of Magenta set the tone. Of course, the classics Navy, Black and different shades of Blue cannot be missing.
s.Oliver RED LABEL
Opposites attract, as we know – the s.Oliver men's collection surprises in spring/summer on the one hand with very clean styles that reflect the reduced and subtle look of the outerwear. On the other hand, there are models with colour blocking elements that perfectly fit with the hip colour trend in fashion with their loud design. Both trends have the comfort expectation in common. After all, comfort paired with a modern look are the ingredients for a stylish look in business and leisure. Sneakers – from the classic canvas vulca style to the trendy chunky sneaker – still dominate the collection image. They are complemented by Oxford lace-ups, slip-ons and midsummer toe post shoes. The collection lines SO FLEX with a super flexible sole, SO HYB with an urban finish and SO MOTION with absolute freedom of movement during long periods of wear convince again this season with new models. The SO LIGHT lightweights are brand new.
With the newly launched SO LIGHT, the name says it all - extra light shoes with pleasant comfort literally give the wearer wings. The flyweights make the line the perfect companion on hot summer days and provide “Unstoppable Lightness”.
True to the motto “Flexibility Redefined”, SO FLEX combines smart models with an innovative sole design. A flexible rubber sole makes the shoe extremely flexible and the padded insole guarantees immediate comfort. From slip-ons and Chelseas to Oxfords or classic lace-up shoes – these comfortable classics will guide us every step of the way in 2020.
With its futuristic designs, the SO HYB collection transforms every look into an eye-catcher on the streets. Chunky bases with both clean and colour blocking uppers dominate the collection.
The material mix of airy materials, such as mesh and rustic leather, is suitable for every style. Dynamic-modern and true to the motto “The Pulse of the City”, this trend can be combined in many ways.
“Keep on moving” – the SO MOTION collection is the pioneer of comfort. The sole made of 5 mm thick foam padding adapts to the individual gait optimally and ensures absolute comfort without affecting the look of the shoe. The cover sole gives stability and the design also offers plenty of freedom of movement in the toe and forefoot area. Tired feet due to long periods of wear in everyday life are now a thing of the past.
Comfortable deep footbed mules and airy mesh or canvas slip-ons with logo rubber sole can be optimally worn with shorts or chinos on land or on water. Flip-flops with padded leather insole and soft ribbons are the right choice for the hot summer days in the city or by the sea.
Light, comfortable and modern are the keywords in the selection of materials. High-quality suede and nubuck, soft synthetic and new technical materials from the functional range, such as mesh, characterise the s.Oliver Shoes collection models. Practical and trendy at the same time; the elastic laces on the sneakers, which make annoying tying unnecessary.
As far as the colour palette is concerned, the collection relies on timeless classics such as Navy, Black, Beige, Grey and, of course, White. Royal Blue and Red are eye-catchers, which either set colourful accentuation in the design, in the shoelaces or the sole, or even come along as a complete all-over look.
s.Oliver RED LABEL Junior
If Captain Future and Barbie were to design a collection, they would come up with an equally bright and futuristic collection that makes little superhero and princess hearts beat faster. No sooner said than done – mirrored materials, metallic looks, animal prints and neon colours skilfully highlight new accentuations and mini feet. The athleisure trend among boys and girls continues to dominate the collection. The child-friendly shapes are designed for uncomplicated dressing and undressing without losing the fashion expectations.
The slogan “The Pulse of the City” once again manifests itself in the already proven SO HYB line for children. The sporty low-top sneakers made of mesh, innovative material mixes and details in Lego colours on the sole, heel cap or upper are just the thing for a visit to the cinema, the way to school or eating ice cream.
Comfortable soles are the priority in children's shoes, so many models are equipped with the SOFT FOAM sole. Deep footbed sandals and mules provide comfort and are also way ahead in terms of fashion. Classic leather sandals, with Velcro fasteners for the little ones, get a fashionable twist through the use of coloured transparent elements.
Cute glittering motifs, shimmering surfaces, holographic materials and neon colours make your feet shine in the truest sense of the word. The bigger girls can combine their beloved gladiator sandals in iridescent metallic shades with cropped jeans or a dress.
The ballerinas also display the trendy metallic look and the heart shaped perforations give them some girly charm. In addition to the classic Velcro variant, there is a new form with clayey, crossed rubber straps, reminiscent of typical ballet shoes. There are ankle boots on leopard all-over print for cooler days.
Toe post shoes with a thick, multi-coloured foam rubber sole give their wearers a feeling like walking on clouds. The summer bathing fun can start with cheerful prints, Hawaii motifs or logo ribbons.
Cool guys have a great selection of sneakers at s.Oliver, sometimes as a no-lace version or with light chunky bases. Fashionable highlights are contrasting stripes, printed laces, multicoloured soles and coloured canvas.
Summery colours blend with metallics, new pinks and natural colours like Grey, Navy and Black. Neon all-over or as accentuation, and bright colours like Aqua and Yellow are more than ready for summer as eye catching elements.