Evolution not revolution
– According to this motto s.Oliver Shoes is launching the new Spring/Summer 2022 season. The way people view values and quality of life has changed dramatically over the last eighteen months. Their desire for less speed and longing for stability and security is also reflected in shoe fashions. Key themes like comfort and functionality are everywhere. s.Oliver is also focusing on its strengths, consistently expanding the casual aspect of the collection, right down to the tiniest, lovingly created detail.
The range of sneakers has been expanded even further, with new styles added. Outdoor-inspired styles have become established in sandals, which are impressively light despite their chunky appearance. Sophisticated new branding and subtle metallic inserts are just as surprising as the resurrection of the slipper, which has been given a fashionable upgrade. Nature-inspired themes like jute, espadrille soles, canvas and cork inspire summer feelings and a sense of easy living. In summary, monochrome colours, summer Chelsea and lace-up boots with strong textured soles are perfect companions for soft flowery dresses and trendy flared trousers.
With a huge range of colours in pastels especially, the collection radiates a casual feel. It can be worn 24/7, is modern without being over-the-top, and displays new sustainability standards. The s.Oliver Women collection is available in the sizes 36 to 42.
The s.Oliver Group has been implementing a wide range of sustainability measures and initiatives under the claim “WE CARE– for PEOPLE, the PLANET and the FUTURE” since 2019. Many of the activities have been an integral part of the corporate philosophy for many years now, while the company is increasing its commitment in the product and communication fields.
Following the introduction of the vegan shoe capsule for Autumn/Winter 2021, there will now also be a WE CARE shoe collection for the Spring/Summer season. A shoe must meet two criteria to qualify for “WE CARE” status: Firstly, it must be made of leather from responsible leather production. The tanners are certified by the Leather Working Group*. Secondly, the inner lining must be made predominantly of recycled polyester materials based on PET bottles.
*Leather Working Group: Certification of leather production based on ethical, social, occupational safety and animal rights standards.
The VEGAN SHOES collection emphasises the ethical values of a vegan lifestyle. It offers the same standards in terms of look, quality and comfort that is familiar in all s.Oliver products. Vegan does not mean compromising – in fact, we are offering added value. The shoes are marked with VEGAN SHOES hangtags so that customers can immediately and easily recognise them at the POS.
Focusing on nature brings with it a new sense of peace and relaxation. Rugged natural materials like canvas, sometimes combined with velour leather, reflect this trend perfectly. Espadrilles soles are used not only on flats and wedges, but also on sneakers. Jute, cork and raffia also represent the authentic natural look.
The sneaker boom continues, but the looks are significantly reduced. Hybrid and retro sneakers with (pastel) contrasts are just as important as running and city sneakers. Trekking-inspired sandals with padded and tube-like straps complement the casual theme. Despite their chunky look, they are actually real lightweights and incredibly comfortable to wear.
Ice, Ice Baby
Everything in the ice cream shop – vanilla, raspberry, pistachio and mint get everyone in the mood for summer holidays, sunshine and the seaside. Either solo or in comination with each other, the padded strap sandals, running sneakers and summer boots radiate girly charm that contrasts perfectly with current clothing trends: oversized shirts, crop tops and wide, flared culottes made from rugged cotton twill. Romantic flower prints are ideal for the pastel look and are played either as an all-over design on the upper or as a detail in the form of shoe eyelets.
• Sandals and mules with round, padded straps and/or stitching
• Interwoven embossing and padding
• Pastel sneakers
• Monochrome summer boots
• Fashionable slippers
• WE CARE sneakers in clean look
• Ultra-flexible sneakers made from soft fabric
• Pastels: Soft blue, soft pink, soft yellow, mint, lilac
• White and black
• Subtle use of metallics: silver, gold, platinum and rose gold
• Predominantly round – a few square
• Lightweight plateau soles
• Subtly chunky sandals
• Diverse use of fabrics
• Cotton canvas in pastel
– with and without flower print
• Subtle glitter materials
• Knitted materials
• Soft leathers such as nappa, nubuck, calf
• High-quality leather looks
• Crocodile embossing on soft nubuck
• Canvas in combination with suede
• Jute and cords for soles, wedges and uppers
• Sophisticated logo branding
• Flower prints on fabrics and/or eyelets
Say goodbye to tired feet! The OrthoLite cover sole brings ultimate wearing comfort thanks to energy recovery. Due to the bounce-back from the padded sole, 40% of the energy consumed while walking is recovered, setting new standards of comfort.
The REMOVABLE FOOTBED adapts to the needs of the feet – without sacrificing fashion trends. It can be easily removed from the shoe, cleaned and aired and swapped for your own insert.
With our SOFT FOAM sole, walking becomes even more comfortable – all day long! This is ensured by a soft foam layer between the cover sole and the insole, which optimally and individually adapts to the shape of the foot.
Absolute flexibility is at the forefront of SO FLEX. Thanks to the extremely flexible, soft and innovative sole construction, it feels like walking on clouds. In addition, the look does not get a raw deal either – a clean and neat appearance is a must for our smart models.