s.Oliver RED LABEL Women

It’s all about the details – the general athleisure trend gets a successful update with lovingly designed highlights. Neon colours literally send out signals and animal prints send us on safari. From colourful flip flops, sporty slip-ons and wedges in a natural look to chunky sneakers and hip trekking sandals, everything is ready to be prepared for the trends of 2020.

SO HYB: The Pulse of the City
Dynamic-modern and true to the motto “The Pulse of the City”, the SO HYB line convinces with chunky bottoms, metallic inserts, neon accents and as all-over and mesh optics. The love of detail is also reflected in the original laces: They come patterned, perforated or coloured. The sneakers provide a cool city look like in one of the fashion metropolises New York, Paris and London.

Comfort is important and so sneakers are becoming more and more comfortable with the use of new technical materials. Slip-ons made of sock constructions and equipped with SOFT FOAM give the wearer the feeling of slippers, instead of trendy sneakers – that's how comfortable they are. Practical rubber laces in striking colours make annoying lace tying unnecessary.

Who would have thought it? The image-afflicted nature lover sandals turn into a fashion highlight and climb the fashion heights. The trekking sandal has become socially acceptable! With their bright white chunky sole and the uppers with neon accents, metallic inserts, pyramid studs and the practical Velcro closures, they are no longer reminiscent of the functional footwear of hikers.

The deep footbed sandals emerge in the bright sunshine. The metallic upper materials with animal embossing bring comfortable glamour to everyday life. Strappy sandals should not be missing, of course. The delicate toe post shoes with shimmering surfaces are perfect for feminine dresses with oriental foulard prints. Flip-flops are worn for that beach feeling.

With their posts made of soft, printed jersey in flower and glitter look, they are very comfortable. If you do not want to forego high heels even in the heat, the flip-flops with a small wedge heel in a typical marine look are a real alternative.

The great current theme “nature” is also found in shoe fashion again. Wedges made of slightly lustrous raffia and soft suede in natural shades or slip-ons and lace-ups with a braided raffia insert in the rubber sole make you want to enjoy romantic camp fires and walks in nature. The flip-flops with soft cork sole also join in with this topic.
For the café or sun downer, (patent leather) slingback pumps or sandals with block heels can be styled with culottes and loose tops. Classic pumps with pointed toes surprise with exotic snake prints and ultra-flexible ballerinas with soft, perforated leather become all-time favourites.

Soft upper materials such as kid suede and, especially for sneakers, light fly-knit textiles are very popular. In addition, denim and washed canvas bring summery casualness. Targeted colour accents, decorative stitching and eye-catching bead and rivet details on shoe shapes, from moderate point to round or square, speak a modern design language. Brilliant logo inserts on the sole or colour blocking on the heel ensure the right fashion appeal.

Less is known to be more – white sneakers with subtle accents are the must-have in summer. In addition to delicate pastel shades, nature-inspired colours play an important role in this collection. Fiery Red, rusty Brown and bright Orange paired with a few splashes of Magenta set the tone. Of course, the classics Navy, Black and different shades of Blue cannot be missing.